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Business By Design
Business by Design is the podcast for owners who want to start, scale or exit a business. Each week, Stuart Wemyss and Mena Abraham unpack the four things every business must get right: value, engine, reach and team. Using the VERT flywheel, they show how these fit together to build a business that runs without you, and how the choices you make inside the business flow through to your personal wealth, lifestyle and exit options. Every episode is short and to the point, with no fluff and no sales pitches. Go to https://www.businessbydesignpodcast.com
Business By Design
Latest Episodes
Ep 196: How to stop competing on price
Price is the most powerful lever you have on profit, and the one most owners have thought about least. Of the three ways to improve margin, cutting costs takes time and has a floor, and growing volume takes patience and capacity; but changing y...
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Ep 195: People don't buy features, they buy a better life
Most owners sell backwards. You built the thing, so you know every feature and inclusion, and that's exactly what comes out of your mouth when you sell it, while the customer's eyes glaze over. They were never buying a spec sheet; t...
Ep 194: How to reverse-engineer your customer’s ‘Yes’
Before you can test whether people will pay, you need to know whose "yes" you're actually chasing, and most owners get this wrong in a very specific way. In this Value deep dive, Stuart and Mena introduce reverse-engineering the yes...
Ep 193: Stop scaling until someone actually pays you what you want/need
Founders love to scale, but scaling before anyone has paid a real price for a real outcome simply converts a slow failure into a fast, expensive one.In this episode, the first in a deep dive on Value, Stuart names the trap: scaling doesn...
Ep 192: Can you describe your business model in four sentences?
Here's the challenge Stuart opens with: describe your business in four honest sentences, one each for why customers pay, how you deliver profitably, how the right people find you, and how quality holds as you grow.Most owners can talk ab...
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