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Business By Design
Business by Design is the podcast for owners who want to start, scale or exit a business. Each week, Stuart Wemyss and Mena Abraham unpack the four things every business must get right: value, engine, reach and team. Using the VERT flywheel, they show how these fit together to build a business that runs without you, and how the choices you make inside the business flow through to your personal wealth, lifestyle and exit options. Every episode is short and to the point, with no fluff and no sales pitches. Go to https://www.businessbydesignpodcast.com
Business By Design
Latest Episodes
Ep 198: Trust Is the Real Thing Your Customer Is Buying
Every time someone buys from you, they're taking a risk: will you do what you promised? Trust is what gives them the confidence to proceed, and without it, a great product, sensible pricing, and sharp marketing still won't close the sale. This ...
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Ep 197: Pricing is a system, not a sticker
Two businesses can charge the same price today and be on opposite margin trajectories five years from now, purely because of the architecture sitting underneath that number. One gets more profitable as it grows; the other gets squeezed with eve...
Ep 196: Pricing strategy: are you a price maker or a price taker?
Price is the most powerful profit lever most business owners never think about. In this episode, Mena and I break down the pricing strategy question that matters most: are you a price maker or a price taker?A modest price rise can l...
Ep 195: People don't buy features, they buy a better life
Most owners sell backwards. You built the thing, so you know every feature and inclusion, and that's exactly what comes out of your mouth when you sell it, while the customer's eyes glaze over. They were never buying a spec sheet; t...
Ep 194: How to reverse-engineer your customer’s ‘Yes’
Before you can test whether people will pay, you need to know whose "yes" you're actually chasing, and most owners get this wrong in a very specific way. In this Value deep dive, Stuart and Mena introduce reverse-engineering the yes...
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