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Business By Design
Business by Design is the podcast for owners who want to start, scale or exit a business. Each week, Stuart Wemyss and Mena Abraham unpack the four things every business must get right: value, engine, reach and team. Using the VERT flywheel, they show how these fit together to build a business that runs without you, and how the choices you make inside the business flow through to your personal wealth, lifestyle and exit options. Every episode is short and to the point, with no fluff and no sales pitches. Go to https://www.businessbydesignpodcast.com
Business By Design
Latest Episodes
Ep 194: How to reverse-engineer your customer’s ‘Yes’
Before you can test whether people will pay, you need to know whose "yes" you're actually chasing, and most owners get this wrong in a very specific way. In this Value deep dive, Stuart and Mena introduce reverse-engineering the yes...
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Ep 193: Stop scaling until someone actually pays you what you want/need
Founders love to scale, but scaling before anyone has paid a real price for a real outcome simply converts a slow failure into a fast, expensive one.In this episode, the first in a deep dive on Value, Stuart names the trap: scaling doesn...
Ep 192: Can you describe your business model in four sentences?
Here's the challenge Stuart opens with: describe your business in four honest sentences, one each for why customers pay, how you deliver profitably, how the right people find you, and how quality holds as you grow.Most owners can talk ab...
Ep 191: Why your business has four problems, not forty
The three "killers" thin margins, poor reach, and weak demand- tell you what's failing, but not what to build. In this episode, Stuart and Mena introduce VERT: Value, Engine, Reach, and Team the operating system underneath those symptoms, and t...
Ep 190: Thin margins and empty pipelines are design problems
A thin margin and an empty pipeline both feel like effort problems, so owners respond with more hours. It rarely works. In this episode, Stuart and Mena reframe both as outputs of how a business is designed its pricing, positioning, and channel...
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