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Business By Design
Business by Design is the podcast for owners who want to start, scale or exit a business. Each week, Stuart Wemyss and Mena Abraham unpack the four things every business must get right: value, engine, reach and team. Using the VERT flywheel, they show how these fit together to build a business that runs without you, and how the choices you make inside the business flow through to your personal wealth, lifestyle and exit options. Every episode is short and to the point, with no fluff and no sales pitches. Go to https://www.businessbydesignpodcast.com
Business By Design
Ep 193: Stop scaling until someone actually pays you what you want/need
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Founders love to scale, but scaling before anyone has paid a real price for a real outcome simply converts a slow failure into a fast, expensive one.
In this episode, the first in a deep dive on Value, Stuart names the trap: scaling doesn't fix a weak offer; it just gives that weak offer more customers, more overhead, and more cash to burn.
Mena draws the crucial line between attention and demand. Compliments, engagement, and "I'd definitely buy that" are evidence of interest, not a sale. The only test that matters is whether someone has actually paid, in cash, at or near your target price, and heavy discounting is itself a signal the offer isn't yet standing on its own.
Stuart offers a sharp three-way diagnostic for when an offer isn't landing: is the problem the segment, the offer, or the message?, illustrated with Segway, Quibi, and early Dropbox.
Mena explains how to read the data rather than your feelings, and Stuart lays out fast, cheap tests you can run this month, from pre-selling to price testing.
The gate before you scale: paid customers, at the price the business actually needs.
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Work with Mena & Stuart's team: At ProSolution Private Clients we encourage clients to adopt a holistic and evidence-based approach when making financial decisions. Visit our website.
Follow us: Stuart: Twitter/X and LinkedIn. Mena: LinkedIn
IMPORTANT: This podcast provides general information about finance, taxes, and credit. This means that the content does not consider your specific objectives, financial situation, or needs. It is crucial for you to assess whether the information is suitable for your circumstances before taking any actions based on it. If you find yourself uncertain about the relevance or your specific needs, it is advisable to seek advice from a licensed and trustworthy professional.
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